The Importance of A/B Testing

Posted by in Project Management

Dan Siroker presenting at The Next Web Conference Europe 2013, discusses the value of A/B testing.

“A/B testing — running simultaneous tests of different versions of a website or app on random sections of an audience to see which performs the best — is one of the most important processes that developers can go through. It challenges your assumptions and can have a major impact on your bottom line.

Dan Siroker is an ex-Googler who went on to oversee A/B testing on Barack Obama’s 2008 presidential campaign website. Through testing different versions of the homepage, A/B testing led to the campaign raising $57 million more than it would have done if the team had based their design solely on their assumptions of what would be popular.”