The Esoteric Techie

Aereo Has Its Day In Court

Posted by in Technology

Aereo pled its case on Tuesday to the Supreme Court. And the judgment could have far reaching impact on the millions of cord cutters looking to free themselves from the monthly cable bill. If you have never heard of Aereo, It’s not surprising. They are a small company and the service they offer is currently only available in 11 cities around the U.S. For $8 – $12 a month, Aereo provides you with a your own remote TV antenna and DVR. What makes this service special is that you can…read more

The Importance of A/B Testing

Posted by in Project Management

Dan Siroker presenting at The Next Web Conference Europe 2013, discusses the value of A/B testing. “A/B testing — running simultaneous tests of different versions of a website or app on random sections of an audience to see which performs the best — is one of the most important processes that developers can go through. It challenges your assumptions and can have a major impact on your bottom line. Dan Siroker is an ex-Googler who went on to oversee A/B testing on Barack Obama’s 2008 presidential campaign website. Through testing different…read more

The Optimism Bias

Posted by in Project Management

Optimism can often be the worst enemy of a project. Many times, even when faced with overwhelming evidence to the contrary, project stakeholders will swear to a pre-set date or deliverable. The history of digital development is fraught with examples of optimism leading to catastrophic failure. I like to always remember one of my favorite sayings when embarking on a new project: “I hope for the best, but I’ll plan for the worst.” See, there’s nothing inherently wrong with an optimistic SOW or timeline, as long as everyone understands what…read more

Hack Your Nintendo Wii In 5 Minutes

Posted by in Technology

Lifehacker’s Adam Dachis posted this great article on how to hack your Nintendo Wii. “Hacking your Wii hasn’t been difficult, but it has required a somewhat detailed process. Now we have LetterBomb, which is an incredibly simple way to hack your Wii. It only takes about five minutes to accomplish. Here’s how to do it.” Hack Your Wii

New Media Rock Stars

Posted by in Technology

Attention! The Internet is no longer just a supplement for old media. In the past few years, we have witnessed the rise of the first generation of legitimate Internet superstars. These are not old media icons that translated their fame into digital success. Rather, they utilize technology as their primary medium because they were raised with it. They are as comfortable with digital distribution as the average Boomer is watching television or reading a book. Stars like Jonathan Coulton, The Gregory Brothers, Rhett and Link and The Lonely Island have…read more

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Some Favorite Tech Viral Videos

Posted by in Technology

I’m researching an upcoming article on the history of viral videos and in the process I came across some of my favorites with a tech theme and wanted to share them. Some of these have been around for a while, but they are all near and dear to my heart. Viral videos are one of the most interesting phenomenon in the digital age. It seems like everyone is constantly trying to recreate them, but nobody has found that secret recipe that makes one video take off and another fall flat. When…read more

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