Digital marketing often requires the undertaking of large, complex projects. Whether it is an enterprise-level website or a complicated native mobile application, the key to executing these projects is breaking them down into smaller, more manageable steps. As the saying goes, “Rome wasn’t built in a day.” Increasingly, agencies are turning to agile practices such […]
Virtual Scrum Boards Read More »
Several years ago, I rather naively took up the sport of mountain biking. I’ve always had a casual interest in cycling and would often ride my bike on the many roads and paved trails around my house. It was fun and a good way to get a little exercise. So when my brother asked me
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Web development can sometimes be a mysterious process. It’s a large undertaking and many people are intimidated by the prospect. Each website is different and has it’s own unique specifications and requirements. But just like the Great Pyramid or the Panama Canal, it is all possible given the right process framework. The trick is to
Web Design Process: A Scientific Method Read More »
Information has undergone massive shifts with each sea change in technology. Humans started with the spoken word. Then the written word transformed our view of the world; information no longer had to be memorized. Next came printing, electronic media, digital media and mobile. And now we’re on the verge of something profoundly exciting – the
Welcome to the Post-Mobile World Read More »
A/B testing is an essential tool for any marketer or product developer, and its importance cannot be overstated. By testing different versions of a website or marketing campaign, A/B testing allows businesses to identify what works best and optimize their efforts for maximum impact. Dan Siroker, the former Director of Analytics for the 2008 Obama
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Optimism can often be the worst enemy of a project. Many times, even when faced with overwhelming evidence to the contrary, project stakeholders will swear to a pre-set date or deliverable. The history of digital development is fraught with examples of optimism leading to catastrophic failure. I like to always remember one of my favorite
In 2013, Google introduced a new concept that has the potential to revolutionize the way we search for information on the web. It’s called the knowledge graph, and it’s a way of organizing information that makes it easier for us to find what we’re looking for. Photo by detait on Unsplash For years, Google has
Introducing the Knowledge Graph Read More »
Since time immemorial man has been undertaking great projects. The Pyramids, Stonehenge, Amazon.com just to name a few. All of these projects have had one thing in common; A lowly human with no superpowers was the one responsible for making sure that necessary tasks were accomplished in order to achieve the end goal. Whoever that
Adaptive Project Management Using Scrum Read More »
I honestly don’t believe it is an overstatement to say that the Internet has been the single greatest achievement in the advancement of information and communication since the invention of the printing press. We are still only beginning to understand how this technology will change the world. Unfortunately, the freedom we enjoy on the Internet
Saving Network Neutrality Read More »
On September 23rd, 2009 Google released an update to Google toolbar, which can be installed as a plug-in for you browser. Part of that update was a new feature called Sidewiki, which allows users to post comments and feedback on a small tab that is attached to individual websites. It displays as a small arrow
Google Sidewiki – Control is Illusion Read More »
Project management is people management. I know this might disappoint many people in the project management trade, but it’s true. Understanding people is essential to a successful project. Too often managers rely solely on their planning tools to get the job done. BaseCamp, OmniFocus, and Microsoft Project are all fine tools, but they will never
Earning Trust in Project Management Read More »
Update: I originally wrote this article in 2009 when Google first introduced Wave. During its demo, the company described it as a better version of email, with the potential to replace it as a primary communication tool. However, just a year later, Google stopped developing the product, and it faded into obscurity—a niche piece of
Google Wave & Project Management Read More »