As production director, I supervised project management staff and development resources while working closely with all project stakeholders to create a fresh new take on the Central Market website. One that set out to differentiate the brand from a new crop of competition.
All in all, since this was not your typical grocery store website, we wanted to extend the personalized experience of shopping in our stores to online. With quick access to weekly specials, recipes, entertaining inspiration and our cooking school, our main goal was to create a Foodie’s paradise full of ideas and news.
To provide maximum functionality of the site without compromising the integrity of the creative, developers used “smart widgets” to create a customized content function that lets users select their neighborhood Central Market store and see only information relevant for that location, such as weekly promotions, Dinner for Two specials, store events and cooking class schedules. Users also can access more than 1,500 recipes, searching for dishes by keyword, meal type, season or cuisine.
